Why Radio Should be Your First Choice for Advertising
Radio continues to be remarkably popular because it is so widely available – like, everywhere. It is a free technology that allows listeners to hear their favorite music stations or shows without paying a dime, and it doesn’t require any special equipment. Even with the increasing popularity of streaming radio services and podcasts, radio is still one of the most widely-used mediums around the world.
Take a look at these statistics!
Radio:
1. Listened to weekly by more than 3 billion people around the world.
2. The typical U.S. listener spends about 1 hour 39 min per day listening to the radio.
3. Reaches 92% of adults in the U.S. every week.
4. Garners more listening time from US adults than any other source.
5. The medium of choice for 94% of people aged 35-49.
6. 47% believe listening to commercials is a fair exchange for the free content they receive on radio.
7. 46% of listeners considered purchasing something after hearing a commercial.
8. By 2025, 18-34 year olds will most likely spend more time listening to the radio than watching TV.
9. Men account for approximately 55 percent of all listeners.
10. Boomers spend more time listening to the radio than any other generation.
11. 60% of people believe the advertisements are trustworthy.
12. 66% of people aged 55-75 listen because it’s free.
Need More Reasons?
Radio is in the car, at work, and at play. Everywhere you go, radio is there. It is the advertising machine your customers take with them wherever they go.
Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down). Radio advertising costs are still less than any other major form of advertising.
Radio is the Heartbeat of the Community.
People listen to the radio to find out what is happening now in their community such as special events, news, traffic updates, weather reports, sport and entertainment.
Studies show that radio content influences people because they feel they are hearing it from a “friend” and referrals are always the best type of sales opportunity.
People choose to listen to the radio – they want to listen and be engaged and they listen on average to almost 15 hours of commercial radio each week.
Steady growth equals more revenue in your pocket. Consistent and measurable results are what counts in any advertising campaign!
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